Week 14: Marketing, Promotion & Sales
In the final teaching class of the Book Writing course, I taught the class how to market, promote and sell their new book.
$2.95
Download a 1 hour and 51-minute MP3 of this class to listen on your iPod, MP3 Player, or computer media player.
There are a number of ways to market and promote your book:
- Forewords or endorsements from famous or well-known people
- Get mentioned in a popular blog
- Write your own blog to build an audience of readers
- Build an email newsletter list
- Teach a class about your topic
- Create an online storefront to sell your book
- Write magazine articles about your topic as a way to promote your book which contains much greater detail
- Network with other people for direct promotion or to open up other doors of opportunity
- Speaking engagements in churches, home groups, conferences, lectures, trade shows, libraries, and coffee shops
- Book Signings
- Book Readings
- Amazon.com
- Give away free books to key people
- Sell your book at conferences, trade shows, and other key events which draw people interested in your book’s topic
Wheatmark Publishing has produced an excellent 94-page Adobe PDF document called “Book Marketecture” which gives many practical tips and great ideas for marketing and promoting your book. I highly recommend downloading and reading this document. It will really help you succeed in selling your book!
And finally… I discovered a handout that I forgot to, er, hand out. This is a Reader Assessment Form that you can print and give to people who are reading your manuscript and giving you feedback.
NOTE: Next week’s class will be a Show & Tell where book authors will be showing their printed chapters in book form. Bring a snack, drink or dessert and let’s have fun connecting and socializing!
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Aaron McMahon is the author of These Signs Shall Follow and How to Write & Publish Your Book. He is a graduate of all three years of Bethel School of Supernatural Ministry where he interned for associate pastor Kevin Dedmon. Now, Aaron continues to work with Kevin Dedmon, Chris Overstreet and others at Bethel Church in Redding, California to support our mission: worldwide and personal revival. 
